According to the App Annie platform, iOS app users spend almost twice as much on the Apple App Store as Android users on the Google Play Store – in the last quarter of 2020, the Apple App Store earned $ 19 billion, and Google Play $ 10.3 billion. …

Apple owners are more solvent, which means that an application on IOS can bring more profit. If you want to attract new customers and make the buying process more convenient, the AppCraft team will develop a product from scratch that will take your business to the next level.

Development of a turnkey IOS mobile application – from 600 thousand rubles to several million rubles.

Who needs IOS app development?

Big business

It systematizes the work of all structures within the company and branches, automates interaction with customers and helps to quickly receive feedback, analyze the effectiveness of employees and eliminate costs.

Online stores

The application will attract buyers and increase the number of repeat sales, allow you to set up individual Push notifications for each user and create an effective loyalty system. The application can be integrated with CRM, enterprise management and accounting systems.

Startups

It will help you quickly attract the target audience and get the first profit, bypass competitors with the help of modern technologies and present your product to potential investors.

Why do you need to develop an application?

• App Store users download more paid apps than Google Play, so a product with a paid download or in-software purchase will be a profitable investment in your project.
• The target audience of IOS applications is people with above-average income who are actively buying new solutions on the market.
• IOS applications allow you to implement a large number of useful functions for different requests.
• Fast product development time: Apple devices are unified and have fewer versions than Android, so they take less time to build.

Appcraft studio has been developing applications for companies for more than 9 years, their further support and promotion in the App Store. We have assembled an experienced team of developers and marketers who will take into account the specifics of your business and make it convenient for your audience. We are based in Moscow and work with companies throughout Russia.

Order the development of a mobile application for IOS to increase the profit of your business.

Specificity of mobile applications on iOS

The first and main distinguishing feature of ios applications is that the number of devices is much smaller than the number of Android smartphones. This means that it should be easier to adapt the appearance of a mobile application to the current iPhones on the market.

At the same time, with the release of each new device and the update of the operating system, the vast majority of mobile applications need to be adapted to new conditions. App Store statistics show that iPhone users are eager to update to the latest version of the OS. Therefore, applications must comply with its requirements, for example, support the dark theme introduced in devices in 2019.

The diagrams below show that in one month since the presentation of iOS 13, 50% of users have updated to it… This looks especially interesting in comparison with the statistics that we provide in the article on development for Android.

At the same time, the screens of modern iOS devices have a good resolution. This allows the use of thin fonts: they are not distorted, as is the case on low quality displays.

Also, the device architecture of the same type allows not to carry out additional checks at the start of the application: there is no need to check the presence of a camera, GPS sensor or accelerometer.

Features of development and creation of applications for IOS (iphone)

And yet, despite the fact that the base of devices on the iOS platform is much smaller than on Android, there are a lot of nuances of creating and developing applications for the iphone. Design, up-to-date code, and the use of smartphone features in the creation and development of applications for the iphone can greatly increase user loyalty, which will lead to an increase in the rating of the application in the store. But first things first:

When developing applications for ios, it is necessary to take into account not only screen sizes, which is important when designing an application, but also hardware differences of each device…

In our studio, applications are developed in a native way – this is writing a program in the base language for the iOS platform – Swift. Apple strongly recommends using native technologies for the fastest, most intuitive app and the latest operating system features.

Let’s return to the diagrams with update statistics: it turns out that when a new version of the operating system is released, most users are almost immediately updated to it. But the new version may be very different from the previous one, and some functions of the application may not work correctly or not work at all.

Respectively the code needs to be kept up to date, while Apple does not provide a complete list of all the innovations in advance, giving access only to beta versions with unfinished functionality, the implementation of which may differ in the end. Therefore, within a few weeks after the release of the final version of the new OS, you need to test the mobile application and quickly adapt it to the new conditions, if necessary.

The addition of new features in the latest versions can be attributed to the same topic, since progress does not stand still, and Apple tries to be in trend, introducing the top inventions of the technology world into its product. For example, in iOS 13, it became possible to forget about entering different applications by phone number or social network account, not to mention the long-forgotten username and password: now you can simply click the “sign in with Apple ID” button and, without filling out anything extra, get into the application. Moreover, the user can choose the option to hide his Apple ID, and no one will get access to his e-mail.

It is important to take this nuance into account not only when developing applications for ios, but also in a marketing strategy, since collecting such data for their further use is a frequent practice in promoting applications. You can send a letter to the pseudo-address generated by Apple for the user through a specialized channel, but mass mailings will not work this way, at least until popular mailing services provide this feature.

Another block of features of developing ios applications from scratch is design… The visual component has always been a priority for Apple, so the audience of users is used to stylish interfaces, intuitive application controls and an obvious layout of sections. Moreover, there is a strict guideline, which must be adhered to in order to successfully pass the verification for publishing an application in the App Store.

Sometimes, when creating a new product, customers ask us to make as many unique icons, buttons and fonts as possible, while the platform requirements are the opposite. But the most important thing here is user experience, and practice shows that the user can get to the profile faster if he is uniquely identified by the icon.

Another feature of the development of mobile applications for iOS is the implementation of the dynamic size of the system font. IOS device users can change the OS-wide default font size. If your application does not dynamically change the font and displays it at a fixed size all the time, it will be perceived as a low-quality product for this segment of the audience.

When developing a design, it is also important to consider that some users open the application in the mode tablet compatibility… On some iPad models, the resolution of the work area becomes the same as on older iPhone models: 4 and 4s. Apple’s App Review Service often does just that: even iPhone-only apps are checked on the iPad.

This means that you need to consider the layout of the interface of applications and on screen sizes of 960 × 640 pixels, not just on the iPhone 6 and above. Many elements may overlap each other, text will not wrap correctly, etc.

Apple’s App Store Publishing Policy

After you have developed the application yourself or ordered the development of an ios application, the moment of publication comes. The App Store has stringent requirements that must be followed when publishing an app. It is important not only to comply with all style guides when developing a design, but also to ensure the confidentiality of the user’s personal data, the stability of the application during operation and, most importantly, its usefulness.

One of the reasons for the refusal to publish may be that the reviewer considers the application useless, or not useful enough against the background of many similar applications in the App Store. In this case, the functionality of the application should be revised, adding to it, among other things, elements affecting the innovations of the operating system. Such applications are readily passed on, encouraging developers to continue to support the latest OS features.

It is worth noting a number of formal points that are very important to take into account when creating a mobile application for iOS:

1. To place a product in the App Store, you need to register as a developer, pay a fee of $ 99 per year and correctly fill in all the data about yourself. If you plan to release a product as a legal entity, the registration procedure will take longer, and you need to lay down on this process from a week to a month. Therefore, we advise you to create a developer account as soon as development has started – this will help to place it in the store without unnecessary delays by the time the application is ready for launch.
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2. It is necessary to prepare materials for the application page: screenshots of a strictly specified format and size (even 1 extra pixel plays a role and pictures will not be accepted), advertising and general description of the application, keywords, privacy policy (write and place the file so that it is accessible by link). And you also need to provide for an easy entrance to the application for verifiers, since if it is necessary to register with a phone number with SMS confirmation, they will not be able to get inside and check the application, and they will immediately reject it. Usually we generate a given phone number and a code by which you can enter the application, bypassing the receipt of SMS.
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3. The application itself can be validated from one day to a week. In exceptional cases, this period may be longer, but, as a rule, the application is verified within a few days. This is also worth considering when planning a marketing campaign – it is worth leaving a margin between the day of sending for verification and the start of advertising at least a few days.

Apple’s requirements are not limited to the side, for example, placing the button “Download on the App Store” on your landing page is also regulated by the rules, so it will not be possible to paint it in the colors of the product.

Although there are many rules and conditions for placement, you just need to act according to a verified plan and follow the recommendations, then the risk of encountering problems will be reduced to a minimum.

conclusions

When developing ios applications from scratch, it is important to consider the following features:

1. The device park is relatively small and they have the same architecture – this is good.
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2. At the same time you need to ensure comfortable work with the interface and on small screens, in compatibility mode with which applications open on tablets.
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3. Devices are updated to the latest version of the operating system quickly – this is wonderful.
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4. All current devices use high-resolution Retina display… You can use thin fonts and elements, and not be afraid of their incorrect color or outline display.
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5. When designing an interface must follow Apple Human Interface Guidelines…
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6. When publishing an app all requirements of the App Store Review Guidelines must be considered, there are many of them and they are very diverse.
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7. You need to prepare for publication in advance: it may take 3-4 weeks to get the required DUNS number, check the documents and the application itself.

The list of requirements is quite extensive, in addition, for each type of application it expands into its own specifics, but following these development principles allows us to make really high-quality products. In our studio you can always order the development of ios applications in Moscow and Russia.