What if aircraft builders assembled planes without blueprints, architects erected structures by eye, and tailors sewed suits for us without taking measurements? In most cases, nothing good would come of it. Developing an application without preparing a prototype can also lead to completely different results than you expected.

What is a prototype

This is a draft application that displays the main interface pages and navigation. A prototype is needed to understand what the application will look like: assess the quality of user interaction with the interface (the same UX) in time, see the problems that arise during interaction, check if you expected the effect and fix everything without reworking the application from scratch.

How a prototype is created

It is created at one of the stages of mobile application development – the prototyping stage. Many designers and designers first draw it by hand on paper or a whiteboard, and only then start drawing it in graphic editors. Already in these editors a static or interactive prototype is born, very similar to the final version of your product. The first is a set of screens for your future application and shows the location of all interface elements. And the second, clickable, allows you to evaluate its functionality and how convenient it is to use the application.

Why is the prototype useful?

Functionality check

The prototype helps to assess whether all the planned functionality has been taken into account, which will help solve the user’s problem. For example, in an application with a loyalty program, it should be easy to find available points and pay with them, and in an application for ordering a taxi, it is great to provide for a quick connection with the driver.

Navigation testing

The prototype allows you to simulate user scenarios, conduct UX testing, and learn about user problems while interacting with the interface. Whether it will be convenient to register in the application, set up filtering, fill in fields or pay for an order – anything that can prevent you from reaching your goal will be easy to fix.

Saves time and money

If you do not use a prototype, then all errors and shortcomings are detected already at the testing stage, or, worse, after the release. At the prototyping stage, you can test the application logic without waiting for development to begin. Those edits that require serious reworking of logic and design are made in a few minutes.

There is a chance that already at the prototyping stage, you will see that the original plan needs to be finalized or changed. Or maybe you will understand that the application will be too expensive, difficult to implement, or not at all cost-effective. Seeing this without even starting development is a huge plus of prototypes.


A prototype is convenient to use when you need to agree on an idea, adjust it painlessly, or demonstrate how good it is. This fact turns out to be very useful when working with investors, managers, customers and performers, because seeing once is much better than hearing and even reading several times.

To summarize, a prototype is not the final version of your product. It cannot replace a full-fledged technical task, which describes in detail the functional part of the application. But it will definitely reduce the amount of work and give a complete picture of how the application will ultimately look and work. It will also save you time and money.


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If you think that all entrepreneurs are born with the talent to do a perfect business, then you are wrong. Before succeeding, many businessmen go through a series of failed attempts, deceptions and a naive outlook on life. But it is these lessons that enable them to achieve their goal.

Here are some tips for newbies from those who have already run into their own mistakes.

Photo by Christopher Sardegna on Unsplash

You will never be ready for business

It is unlikely that there will come a moment in your life when you realize that you need to start your own business. And yes, the first day of doing business will be terribly scary: everything will be new and incomprehensible, and instead of questions about clients, the thought will flicker in my head about what to pay for office rent. Just accept it and take action.

Also, remember that the original business idea usually transforms a lot in the process, so don’t be afraid to make a mistake.

Choose your business partner carefully

Choose business partners and shareholders you can trust. It’s easy to work with everyone in the beginning, but as the business grows, people change and the tension builds. Select people based on shared values, attitudes, and character.

Content should be at the center of your business

Content is a way to show the client what you can teach them. Do it with photos, videos, texts and audio.

Fashion brands help people dress beautifully, bakeries show you how to eat fast and tasty breakfast, car companies can talk about safe driving, and hotels teach you how to relax. Think about what you can teach your audience and start talking about it.

If you simply sell a product without affecting customer value, you will have to lower its price.

Buy practical skills, not education

In business, it is not your MBA degree that matters, but your experience and skills. Cold calling experience, understanding the basics of marketing and web design will help you get started more than theoretical foundations.

Focus on the practice required to make money. Everything else is trivial and useless strategies.

Expect chaos

New business is always chaos with no system or structure. If you hate clutter, you might want to reconsider your decision to start a business. Chaos is not for everyone, which is why there are traditional jobs.

Watch your ego

An uncontrollable ego can kill a big deal and ruin your business.

Even if you have a business, you are no better than other people and you do not deserve a gold medal. Nobody wants to deal with narcissistic and arrogant people.

Reduce your ego and you will remove the barrier to good business relationships and profitable business.

Hire people smarter than you

A business owner doesn’t have to be the smartest person in the company.

Find professionals who are skilled in a specific area and use their knowledge instead of trying to be a jack of all trades.

Create your own mailing list

Social media and other platforms where you talk about your business are not yours. You can be removed or the ranking method changed at any time. So you can lose customers at any time if you do not own their contact information. Collect the phone numbers and emails of your audience in a database – using mailings you can turn them into leads.

Collaborate with like-minded people

You can merge your mailing list with other business owners instead of building sales bases for years.

The worst thing you can do is not cooperate. Without partnerships, your business will grow very slowly. Plus, it’s a great way to meet interesting people and even lifelong friends.

Learn How to Lead People

People are at the heart of any business. Even if you currently employ one person, this may change in the future. Learn to interact with different people, and study what motivates them to achieve results.

Dealing with people is one of the hardest things in business. Everyone has biases, problems, and ways of thinking that prevent them from being effective. A simple business task is easy to accomplish, but once you get people to do it, it gets harder. People make decisions not based on logic, but on emotion. This is why it is important to understand people in order to lead them.

Realistically value your business

Sometimes the desire for big business is overestimated. The larger your business, the more stress you get. If you are making enough money to cover all of your needs, consider if you need more.

Some people like to be able to relax and be unknown, calmly going about their business.

We are all afraid of mistakes, but only through bitter experience do we learn something new and find the right path. You must first learn what not to do in order to start doing something worthwhile.

Complex user forms are most often found on the websites and applications of companies in the fintech, real estate, renovation and legal services sectors. It is difficult to correctly design these forms, but it is important, because you need to motivate the user to enter a large amount of information.

Here are some ways to make your forms easier and more convenient.


Convince users that filling out the form on the site or in the application will be quick

Before starting to fill out the form in the application or on the website, the visitor should feel that it will not take long. Write that it will take no more than 8 minutes to open an account, and insurance will be calculated literally in seconds. This will prevent the person from being intimidated by the upcoming filling out of forms.

Tell us that you don’t have to spend a lot of effort to fill out a form on the website or in the application.

Usually users are lazy and don’t want to work on something complicated. Make them feel like you will do all the work for them. For example, offer them a list of ready-made choices instead of asking them to manually search for something. For clarity, you can illustrate each example using photographs or illustrations. If possible, do it with humor to defuse the situation.

Make it clear where users are and where they are going

In a long user form with many steps, it is important to reassure users by clearly showing their progress. This can be done using three elements of the site or application interface:

  • Displaying a progress bar

It is a commonly used component for displaying progress. It works easily on both computer and mobile phone.

  • Displaying the main stages of filling out the form
  • Using breakpoint screens

This is the screen that the user sees after completing each step. It is especially important for cases when the form can be filled in several sessions.

State all steps clearly and clearly

A long form with a lot of data tires users. Try to break a complex questionnaire into small steps. “One screen, one action” is a principle often applied in many digital products. It will help make the process of filling in the handicap on the website and in the application smooth, and the user calm.

Explain why you are requesting specific information

After cases of data leakage on well-known resources, users do not so easily disclose information about themselves. You must convince people of confidentiality and explain why it is important to fill in a specific part of the line. Tell us that fully filled-in fields in the application or on the website will help you find the best prices, save good money, get a result much faster, etc. This motivates users to trust you and move on to the filling stage.

Allow users to save filled data

Some forms in applications or on websites may require documents or images that users do not have quick access to. Therefore, it is important to give the opportunity to save the process and return to it after a while. Let people know that their efforts were worthwhile and all information will be saved.

Show how user action affects the outcome

Forms, where the result is displayed on the screen after filling out a certain line, adds a sense of calmness to people. For example, if a person books a plane ticket, he immediately sees the price change when any additional service is added.

Remove distractions

In a complex user form, it is important to create a clean interface so that users are not too distracted by banners and navigation. This increases the chances of users staying focused and completing the funnel. Leave only the links and buttons you need to avoid distracting people.

Offer hints

If the questionnaire requires specific information, in which users can easily make mistakes, it is necessary to add a few hints. Suggest some ground rules for uploading images before filling out, show the hourly pay range for similar projects, or suggest recommendations from other users if the person is choosing a vacation spot.

Add humanity

In an area where users tend to be cautious, such as insurance or due diligence, using empathy can help reassure and motivate them to fill out a form. Make the user feel that they are interacting with a real person, and not with a large, impersonal company, both in the application and on the website.

Prove your legitimacy

Show that you have the authority to provide certain services and that you follow all the rules. So users are convinced of the legality and are more willing to make contact. To do this, you can use accreditation documents, certificates, customer reviews and third parties.

In processes where the last step involves transferring money or making a payment, users can easily leave the site or close the application if they are not sure that all of their information is correct. It is important to provide them with an easy way to review all the information they have filled out and easily edit it in case of an error.


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In 2021, there will be about 7 billion mobile users on the market and it is projected that on average 90% of their time will be spent on mobile applications. Apps have long been a part of everyday life and provide almost all basic services: making appointments, ordering groceries, learning languages ​​or booking a restaurant table.

Market statistics clearly show that mobile applications are one of the most profitable niches for development and investment:

  • On average, smartphone users install 60–90 applications per month and spend about 2 hours and 15 minutes on them.
  • By 2022, consumer spending in app stores worldwide will increase by 92%.
  • App users spend 77% of their time on the top three apps and the rest of their time on the top ten.
  • 87% of users check their phone an hour before bed, and 69% of them check their phone 5 minutes before going to bed.
  • 75% of applications are opened only once and are never used again.
  • On average, 100,000 new Android apps are released each month in the Google Play Store – three times as many as in the Apple App Store.
  • In 2019, users downloaded 204 billion apps.

Looking at the statistics and changes related to the coronavirus, we can say that 2021 will change the mobile app development industry. Thousands of projects are already being released on the market every day, and this number will only grow.

If you are also looking for a million dollar mobile app idea, we suggest exploring 12 mobile app development ideas from various fields.

Ideas for developing mobile apps for business

Augmented reality for e-commerce applications

Mobile e-commerce sales will reach $ 420 billion by 2021, and 82% of users will shop online in the near future.

You can take these statistics to the next level by developing an app with built-in augmented reality (AR) technology. Create an interface with which you can try makeup, try on clothes, or see how furniture will look in the interior.

Artificial Intelligence (AI) Chatbots

Improve customer relationships by instantly resolving customer issues. With the increasing competition in the market, users have many options to choose from, so they don’t want to wait long for an answer to their queries.

In this case, AI-powered chatbots will help you instantly answer questions and add support to your application.

According to research, more than 50% of users prefer to interact with companies that operate 24/7, and 30% of customer support costs can be reduced by using chatbots.

Using a bot, you can interact with customers without human intervention and not get tired of a large number of requests.

Service marketplace application

On-demand applications are rapidly changing and changing the world around us, whether it is ordering a taxi, hiring a professional, finding the best salon or a master.

According to the latest report from PricewaterhouseCoopers (PWC), the mobile app market in services will reach $ 335 billion by 2025. In addition, users in this niche spend an average of $ 57.6 billion per year, which presents good opportunities for startups.

Regardless of which sector you plan to invest in, marketplace apps can be developed across multiple domains and integrate with different technologies to ensure a seamless experience across multiple platforms.

Medical and fitness applications

Traditional medicine app

One day in life, there comes a moment when we begin to miss grandma’s health advice. You can solve this problem using an application that will tell you the right folk remedy for treatment. But be careful: make sure your app makes recommendations based on different geographic and cultural data of users, and analyzes their age and symptoms well. You can also add a Call Doctor button to quickly access an ambulance in an emergency.

Health Tracker & Nutrition Planning App

Apps can help you check your health every day and keep track of your diet to help you create your ideal diet. You can expand the app’s capabilities to include nutritional tips, simple recipes, or a list of low-carb diet foods suggested by a professional nutritionist.

Let users choose their own meal plan that best suits their health conditions, and partner with grocery stores to get the groceries they need.

Food delivery app

There are many food delivery apps, but each one has unique features to offer as the food delivery industry opens up new business opportunities in 2021. For example, you can add customization to a dish with a choice of ingredients, and then it will be cooked at a nearby restaurant.

Restaurant booking app

In a modern and rapidly changing world, no one has time to wait at a restaurant to eat their favorite dish. Offer people a mobile app to help them book a restaurant table on a specific day and time.

You can hire developers to make the application more interesting by adding a new set of features. It will be able to integrate customer reviews, ratings, reviews, images or restaurant panoramas to help users make a choice.

Educational Apps

Book exchange

A book sharing app can be an indispensable companion for book lovers who don’t have the ability or desire to buy new books or subscribe to them.

You can create a common platform for people to collect books and share them with registered users. This can be implemented as the idea of ​​a simple mobile application, or complicated. For example, in the application, you can create book-type categories, add a chat option, arrange meetings or hold online meetings (very important in 2020).

Finding an online tutor

The wave of the COVID-19 pandemic has changed the entire education system and transferred traditional schools to online learning. Pupils and students now need extra help from a mentor to cope with their curriculum.

Offer them an option to help them find the best tutors based on location, experience, skill, industry, and hourly tuition fees. Invite teachers and students to the same platform to avoid mediation. You can earn by charging a service fee each month through tutors or by requesting a portion of the tuition fee.

Applications from various fields

Dating apps

Now it’s not so difficult to find your soul mate – in online dating apps, people are more comfortable communicating with new people. This segment is projected to reach $ 2,725 million in 2020, with an annual growth rate of 11.6%.

Given the popularity and growth of such applications, it makes sense to hire developers now to develop an application for ios or android in order to build an interface with unique functions.

Job search with flexible terms

During the pandemic, many brands and businesses were closed, and people were left out of work. So developing a mobile app that offers jobs to a large number of people around the world would be a great idea.

You can create a common platform where employers and job seekers can help each other. Companies will be able to post vacancies for certain working hours or on a contract basis, and specialists will look for work, filtering offers by skills, experience, knowledge and form of employment.

Travel planning

It is difficult and time-consuming to explore each country and city, taking into account your budget and free time, but with the help of the application, the user can quickly draw up a travel plan and make the necessary lists. With the help of the developers, you can create an application that will offer complete travel packages or destinations according to a person’s request.

Regardless of which android or iOS app idea you choose, success will depend on the skills of the team and the experience of the programmers. Sometimes a mobile application with a brilliant idea cannot reach the market due to its complex functionality, while a simple but carefully designed project will immediately conquer the audience.

It will be useful:

In the online calculator, you can calculate the cost of developing a mobile application, and the article “Cost of developing a mobile application for iOS and Android to order in 2021” will help you figure out what this cost consists of.

When a business launches a new product, it doesn’t just need to bring it to market. This should be done as quickly as possible. At the same time, not to lose in the quality and cost of development. Not an easy task.

How to check a business idea of ​​a project in a short time and use a minimum budget? What is an MVP in business? Do startups need MVP and why? What is the MVP of a project? What are the best questions to answer before launching? We tried to touch on all these issues in our article.

MVP what is it and how does it work?

MVP is a Minimum Viable Product (Minimal Viable Product) with the minimum required functionality, which at the same time brings value to the end user.

MVP will help startups and business representatives test the idea and main functionality of the product at the initial stages of its development. MVP test results and feedback from the target audience will help you understand:

  • How viable the product is.
  • Is it useful to end users.
  • What needs to be changed in functionality or strategy.
  • What is important to leave unchanged.
  • Is it worth further developing the product.
  • Will it be in demand in the market?

However, keep in mind that when using MVP, it is important to focus on users and their problems, instead of developing a product that you like and not the fact that your users will like it.

The idea is simple, but it’s not uncommon for startups and businesses to miss an opportunity to add value to their product. Often a critical mistake happens at the very beginning: they build their MVP around features, not clients.

Ask yourself a few questions to help you avoid mistakes.

Can you explain a product idea in 2 minutes?

In short product announcements, many describe functionality, use cases, and main idea, but do not mention anything about value to the user. You can get so immersed in the project and admire your idea that you forget who you are creating the application for.

Try to fix this as early as possible so as not to scare users away.

Is your MVP feature-oriented or customer-oriented?

The difference between feature oriented MVP and customer oriented MVP seems to be subtle. You could even say that there are scenarios that require feature orientation, but when launching a new product, market success is far more important than your ambition.

A landing page often gives a person information about what a product can do, but hardly mentions a specific benefit to him or the business. The instructions also do not say why the user should take certain actions and what they will lead to. As a result, halfway to more complex tasks, the user does not understand what and why he is doing, and the product begins to seem like an obstacle course to him.

Test your MVP as early as possible with real customers to get feedback and give yourself plenty of time to make changes. Sometimes even the smallest little things can affect the success of a product.

Do you think as a buyer?

Telling you to put yourself in the customer’s shoes is not difficult. The question is how to do it.

  • Stop thinking like an entrepreneur.
  • Think about the purpose of the product instead of its features.
  • Focus not on functional areas, but on use cases.
  • Think not about income, but about return on investment.

These changes in thinking must occur as early as possible in order to properly plan the communication with the client. This will determine the language of your product, its positioning and the main message.

Here are some ways to achieve these goals:

  • Talk to users, prospects, and customers of your competitors. Get a good sample size and never be limited to just your circle of friends. Compose several user stories, describe 4-5 different types of people your product can help. Determine why they will use the product and what their goals are.
  • Take an open mind about what people say. Ask why they want what they ask for. Ask for clarifications if you don’t understand what they need. Collect all the data and be ready to translate their requests into your functionality.

Are you trying to be “everything to everyone”?

Your MVP doesn’t have to be right for everyone – you just need to get the right people to react. Trim the feature set to navigate and serve only the customers you can help the most.

Instead of offering a complete line of products for different audience segments, launch one product for a specific market. Later, you can add additional functionality if there are active requests from other users.

Are you thinking about what you are writing?

Many companies are fond of the corporate language, so their texts turn into a block of meaningless words that do not help users in any way. Take away all the unnecessary from your descriptions and focus on the benefits for people.

There are answers to all of these questions, and all of these answers can lead to changes – before, during, or after the MVP is launched. Do not be afraid of feedback and changes that will need to be implemented in your idea and product, because the only thing that matters is value to users.

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Entrepreneurs often come up with an idea that is brilliant in their opinion and begin to create a product without preliminary analytics. As a result, the founders have a working product, but no users or customers. Only after that they start talking with potential users and find out what the target audience really needs.

If you start your own business, you become a product manager at the same time. You must take a rational and customer-centric approach – create MVPs based on feedback, collect quantitative and qualitative data, and make all decisions based on customer feedback.

This article explains what customer development is and how to avoid product failure through interviews.

What is customer development?

Customer Development is the practice of establishing ongoing relationships with your customers to identify opportunities and mitigate risks.

Communicating with customers helps you generate ideas, test hypotheses, get feedback, and modify your product to achieve the ultimate goal of product-to-market fit.

Assumptions and hypotheses

Before talking to clients, write down your assumptions and hypotheses.

Your assumptions are expectations about customers and the reasons for their behavior, as well as what will help the business become profitable.

Write down your assumptions and fill them in a spreadsheet with two variables: risk and difficulty.

Risk refers to how important it is for this assumption to be true for your business to work. The difficulty level indicates how difficult it is to test and confirm your assumption.

After creating a table, describe your hypothesis in the following format:

We think that _ (target user) will be _ (predefined action) _ because _ (reason) _.

For instance:

We believe that residents of the area will buy household goods in our store, because we are within walking distance to the nearest houses and we have low prices.

With whom and how should you speak?

A great way to start testing your hypotheses is interview users… It is necessary to communicate with clients in three stages – during validation, development of the first version and iteration.


Before creating a product, talk to your target audience to see if your product solves a real problem.

Conduct small meetings with them and collect useful data. The main thing is not to try to sell your idea to people. If you convince the person that your product is good, they are unlikely to answer honestly during the interview.

Development of the first version

At this stage, you have no customers, but you can already collect the email addresses of the first users from the landing page.

Your goal is to talk to future users and understand what features to add to the interface.


At this stage, you are improving your product and talking to real users and buyers. These interviews can help them find out if they like your product, who benefits from it the most, and what features can be reduced or added.

Types of interviews

User interviews are the most rewarding way to collect quality data. There are 4 main types of interviews to be conducted:

Research interviews

The most arbitrary type of interview. With it, you can find out if your target user is facing the problem you are thinking about and if they want to solve it.

Ask open-ended questions and listen as much as possible. The more people talk, the more data they reveal. If you are a product manager at a cleaning company, you can ask your audience the following question: “Tell us how often you clean, and could you delegate cleaning to free up time for more important things?”

Supporting interviews

Once you have hypotheses, you can use this type of interview to test your theories.

To keep the interview objective, avoid bias, listen more and explain your project idea only at the end of the interview. Avoid protecting your ego and tune in to the fact that a lot of the product will have to change. Be honest with the person and let them know that you sincerely want to see their problem and find a way to solve it.

Satisfaction interview

Conduct this interview when you have a working product and customers. It will help you find out how users feel about your service. This will help avoid frustration and optimize the most useful features.

Effectiveness interview

Through interviews, you will learn how to improve the product to better serve its purpose. Ask users when they use your product and why they find it useful.

Remember that during the conversation you should get objective information: who is your customer, what habits he has, when and why he needs your product. If you try to confirm that your product works great, it will fail.

Right and wrong questions

Avoid questions that might influence customer responses. Good questions that prompt honest answers are the key to collecting useful data.

Ask open-ended questions

Open-ended questions allow people to talk a lot and openly about their problems. Ask “what” and “how” questions – they will allow users to answer them in detail and tell as much as possible. Don’t be afraid of silence if they stop. Just nod to show that you are listening – people hate awkward silence and fill the gap by talking more.

Don’t ask leading questions

Avoid questions that default to the answer you are looking for. For example: “I agree with you, cleaning every week is pretty boring. It would be great if you had a cleaning company, right? “

Don’t ask two-choice questions

Such questions are given short and useless answers. Users should speak as much as possible.

Don’t ask questions that might make you lie

Usually people don’t want to hurt someone’s feelings, so when asked, “Do you like my idea?” you put them in an awkward position. As a result, you will not get an honest answer and will fail the interview.

If during the interview you get stumped and don’t know what to say, try asking for details about previous answers. This will continue the person’s chain of thought and gather more information.

Combining qualitative and quantitative data

Communicating with customers is essential to collecting quality data, but remember to combine it with quantitative information. Use Google, Analytics Mixpanel, Hotjar and other platforms to collect reports. This approach will help you to objectively look at your product and make the best optimization decisions.

Almost every brand uses social media and it has become difficult to be successful on Instagram, Facebook or TikTok. Is there a guarantee that your post will be seen among hundreds of thousands of others? The good news is that you can achieve results without investing 100% in social media alone.

Email newsletters

Your audience and followers on social networks do not belong to you, but to a specific platform, and this has its drawbacks. For example, if Instagram decides to change the algorithms, subscribers may not see the posts – this can seriously damage your business.

That’s why a good plan is to strive to build your subscriber base. A custom website or landing page where people can subscribe to your newsletter will always have more value than the number of social media followers.

The problem is, getting followers on Instagram or Facebook can be easier than motivating your audience to leave their email address.

In order for users to share their contacts, let them know that they will receive a lot of useful and interesting content. And only his – no surprises called “spam”. And in case they want to unsubscribe, you will not interfere with this. And advice: never use purchased bases. Your reputation and subscriber quality are more important than the number of emails on your mailing list.

SEO optimization

If your site is mobile-friendly, indexed in search, and filled with useful content that’s fun to read, users won’t be long in coming.

Useful content is one of the important conditions if you need to move up in search results and appear in the eyes of your audience. Of greater interest are companies that do not just advertise services or goods, but share experience and show their expertise. They return to their sites more often and spend longer on it, and by discovering useful content, people learn more about the company and its solutions. This ultimately increases user loyalty, and makes it clear to search engines that your site is good and very popular.

Advertising in Google and Yandex

Google and Yandex advertising includes search engine advertising and remarketing.

People use search engines when they need something. It’s great if they immediately find out that you have this “something”. And if you are somewhere nearby (hello, geotargeting), then the client is almost yours. So while social media advertising is also popular and can be relatively cheap, search marketing leads are often far more effective.

Remarketing is useful if you are selling something directly on your website. This is a great way, for example, to remind your potential customers that they have browsed or were about to buy something, but seem to be distracted and forgot to finish what they started.

Social media is still important, but it’s getting a little crowded. This does not mean that now you can delete all your pages, but it is worth trying to redistribute forces.

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Imagine returning to the office after a weekend and discovering that sensors determine how many times a day employees wash their hands, computers check to see if masking is being followed, and speakers alert people if someone breaks the rules. All received data is collected and analyzed by the company in order to influence the actions of employees. Sounds like the beginning of a fantastic book? This is actually called the Internet of Behavior (IoB).

IoB is one of the trends of 2021. It will help companies to be more flexible, which is very important in the current economic environment and the dramatic changes caused by COVID-19. As organizations begin to collect large amounts of data and aggregate information from various sources and channels, online behavior will increasingly influence how companies interact with people.

Trends in 2021 can be divided into three blocks: location independence, people focus, and stable supply.

Location independence: COVID-19 has affected all areas related to customers, suppliers and ecosystems of organizations. In order to stay afloat, it is very important to change old business processes and technologies.

Focus on people: since the start of the pandemic the number of people working and interacting with organizations has changed. But it is people who, as before, are at the center of any business. To function in the new realities, they need digital processes.

Stable supply: only those companies that are ready for change at any time can withstand any changes.

Together, these trends reinforce each other and provide flexibility that will help companies cope with the crisis over the next 5-10 years.

Internet behaviors

With the rise of technology that collects information from everyday life, data that spans the digital and physical worlds enable behaviors to be influenced through feedback.

For example, car manufacturers can use telematics to track driver behavior by capturing sharp movements and turns. This information can be used to improve machine performance, routing, and security.

IoB has ethical and social implications that depend on the purpose and outcome of use. Apps need to collect data about location, purchases, physical activity, and other customer activity, so privacy laws will have a significant impact on how IoB is used and how large it is.

Complete experience

The overall experience includes a varied experience of working with clients and employees. It transforms business outcomes and enhances the overall work experience where all the elements intersect.

This trend is helping companies capitalize on the negative impact of COVID-19 and creating a competitive advantage for businesses. For example, many companies have improved their customer experience by developing and updating mobile applications. When customers approached the store, they received a notification asking them to register electronically and a message telling them when they could safely enter the premises with social distancing.

Technologies to protect confidential data

Computing that helps maintain privacy consists of three technologies that protect data while it is in use. The first provides a secure environment. It can process and analyze confidential data. The second performs processing and analytics in a decentralized manner. The third encrypts algorithms and data before processing or analytics.

This trend has arisen from the growing need for data sharing and security. It allows companies to securely and confidentially collaborate with competitors and participate in research.

Operations anywhere

The ability to perform operations anywhere is a vital necessity to get a business out of the post-COVID-19 crisis.

In 2021, it is important for companies to be accessible to employees, customers and partners. This can be achieved by making it possible to perform transactions and use services from anywhere and from any device. For example, banks use mobile apps to provide all kinds of financial services without physical interaction, while stores use self-checkout and home delivery services that can be arranged while in a traffic jam on the way home. This does not mean that physical space has no place in the modern world, but it should be complemented by a digital analogue.

Intelligent business

Smart business is a business that can restructure and adapt to changing conditions. It is important for organizations to be agile, quickly analyze information and make business decisions based on the received data. This strategy will be successful if companies move from inefficient and bureaucratic processes to autonomy.


Companies that do not focus on the flexibility and efficiency of processes find it difficult in a situation of uncertainty and rapid change. This is why it is important to automate everything that can be automated.

Text written based on materials from Gartner

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Three alternatives to social media promotion

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When you decide to buy a new smartphone, there is a chance that you will have to break your head not only over which model to choose, but also because of how to transfer applications and everything acquired and downloaded from one device to another.

There are smartphones that come with software and cables to move data. Transferring them from such devices can be difficult, but possible. If your smartphone does not have such functions, the bundle does not imply any extra cables, and you really want to change iOS to Android – this article is for you.

How to Transfer Contacts, Photos and Calendar from iPhone to Android

Install the GoogleDrive app on iOS, sign in with your Google account. In the application menu, select “Settings”, and there “Backup”. After that, log into your Google account on your new Android – all the information is already on your smartphone.

If you want to transfer contacts from iCloud to Android, then select the item “Mail, contacts, calendars” in the iPhone settings, and in the item “Accounts” – iCloud and activate the switch next to the item “Contacts”.

After that, go to icloud.com from your computer, select “Contacts” and click on the settings icon in the lower left corner. Then click “Select All”, click on the settings again and select “Export to vCard”.

Now you can send a document with contacts to your computer, and then to your smartphone: via SD card, mail or the cloud.

If contacts are stored in the iPhone’s memory, you can transfer them to Android through the iTunes application on a PC. To do this, connect your iPhone to your computer, open the “Information” tab, in the “Synchronize contacts with …” item, select “Google Contacts” and enter your account.

How to transfer mail

If you used Gmail on your iPhone, then you literally don’t need to do anything, just go to your Google account on your Android device. Alternatively, if you use Outlook, Yahoo or Apple Mail, click Add Account and select the email client you want from the list.

How to transfer apps

The bad news is that the app data you use on iOS can’t be transferred to Android, so you’ll have to install your favorite ones again. The good news is that most mobile apps are developed for iOS and Android, and Google apps generally sync easily and work on both platforms.

How to transfer music

If you are subscribed to the Apple Music service and listen to your favorite artists there, just download the application of the same name in the Google Play Market. This is one of the few (if not the only) Apple apps that android owners can download on Google Play.

Tracks you store on iPhone can be transferred from your PC using the iTunes app. To do this, transfer them to your computer, and then, via iTunes, to your new Android smartphone.


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The strategy for attracting the first thousand users is usually very different from the one that will attract the next ten. And if any company that decided to develop an application usually clearly represents its target audience, the key question becomes: how to find it? In the article, we will tell you what methods helped famous applications to attract the very first thousand of users.

Go to educational institutions. Tinder and DoorDash

Tinder founders Whitney Wolfe and Justin Mateen encouraged UC students to use their app. It became clear that many people are very interested in finding out what others think of them and getting to know someone free.

The earliest version of DoorDash’s delivery service was paloaltodelivery.com, a PDF of local restaurants in Palo Alto, California. The service team printed a packet of food delivery flyers for $ 6 and distributed them throughout Stanford University. So it turned out that the demand for delivery is high and it is a good plan to develop this direction.

Take advantage of crowds in subways, shopping malls and train stations. Snapchat and Uber

Evan Spiegel, co-founder of the Snapchat app, tried everything to attract users. For example, he went to shopping malls and distributed flyers with advertisements, personally showed Snapchat to people, gave lessons, explained why it was fun, and even downloaded an app for them.

And Uber actively used referral codes, distributing them at train stations and in different parts of California. Rumor has it that aggregator founder Travis Kalanick personally went to Twitter headquarters and handed out coupons.

Pay attention to electronics stores. Pinterest

Service founder Ben Silbermann walked home by Apple stores and changed screensavers on his computers to Pinterest. When someone approached the screen, he said, “Wow, this is Pinterest, it really went to the TOP.” Sly!

Submit to news outlets. Dropbox

Service co-founder Drew Houston created a simple product demo video and posted it in April 2007 on Hacker News under the headline “My YC App: Dropbox – Throw Your USB Drive Out.” This is how the first target users got to know the newly launched Dropbox.

Use the app market. TikTok

One of the secrets of TikTok is the description in the app store. The App Store search engine attaches more importance to the name of the application than to keywords. The team specifically added a long title: “Create awesome music videos with all kinds of effects for Instagram, Facebook and Messenger.” After that, they actively received traffic from the search engine.

Connect in online communities of interest. Netflix

The Netflix team immediately realized that the only way to find their audience was to penetrate all the communities and forums where moviegoers communicate. The Netflix manager began talking to them, but did not introduce himself as an employee of the company. Posing as a home theater lover, he participated in film discussions, made friends with active community members, and gradually told them that a new and convenient Netflix site had appeared on the network.

Invite your friends. Facebook, LinkedIn, Pinterest

When Mark Zuckerberg and Dustin Moskowitz launched Facebook.com, he told a few friends about it. One of them suggested inserting the news about the site into the mailing list of the local hostel. After sending the letters, several dozen more people joined them and began to tell other people about Facebook. Within the first 24 hours, the number of users reached 1,500.

The founder of LinkedIn, Reid Hoffman, specifically distributed the product to successful friends and acquaintances, because he knew that success would come only if we developed an ambitious brand for those who hired high-level professionals.

After launching the app, the Pinterest team also sent out invitations to friends. Many of them did not immediately grasp the idea, but later began to actively use Pinterest.

Create a loss of profit syndrome. Instagram, Pinterest, Spotify

The team at the social networking site Instagram created a prototype and invited influencers in the design and photography communities to test it. They, in turn, shared their impressions on Twitter and created a sense of anxious expectation among subscribers. Because of this technique, on the very first day of launch, users logged into the application themselves.

The Pinterest app was originally an invite-only community. The creator of the site, Ben Silbermann, invited famous designer bloggers there and advised them to admit only people with unique creative ideas. This community was exclusive until 2012 – later the site canceled the restrictions.

The Spotify music service appeared in 2008 and then allowed to launch the application by invitation only: each user had 5 invitations that he could share with friends. This fact created a buzz around the platform and helped create a viral way to promote.

Work with influencers. Twitter, Instagram

The team of the social network Twitter attracted the first users with the help of opinion leaders – due to their high authority and trust of subscribers, 600 people came to the new platform on the day of launch. It’s an effective way to connect with your target audience and create buzz around you.

The founders of Instagram carefully selected their early adopters by connecting with people who could create quality visual content. Early adopters, mostly designers, helped set the right artistic tone by creating good content. In fact, it was the first ever Instagram ad campaign.

Publish to the media. Airbnb, Instagram

The turning point for Airbnb was the 2008 Democratic convention in Denver, Colorado. The founding couple saw an opportunity to capitalize on a massive event during which there was an acute shortage of rental housing. Finding hosts who would offer rooms in their homes was easy. It turned out to be more difficult to convince people to rent them.

At first, the service was specifically promoted only among small local publications – according to the creators, this should have prompted the major media to use the story about the site for rental housing. As a result, major national newspapers did interview the founders of a small startup while covering a large-scale event.

The founders of Instagram did not hesitate to reach out to major US publications and invited them to join the launch of the app. As a result, there were even representatives of The New York Times at the meeting, and the servers suffered from the load.

Look for your target audience offline and online, publish information about your application on news portals and connect the press. Build a community of app users and make it clear that it’s not easy to get into. Most companies have attracted visitors using one strategy, and some have succeeded using several at once. Why don’t you be inspired by their experience?