With the development of the power of smartphones, computer games have moved into the phone, and now anyone can download the application and go through a couple of levels while riding the subway or standing in line. If for people it is an opportunity to spend time interestingly, then for companies it is to make money and gain fame.

In the article, we tell you how to choose the type of future game, how to develop it, and what stages you have to go through.

Popular genres of mobile games

Knowing the basic mechanics will help you make your choice, follow other companies and understand general trends while promoting. According to Newzoo, in 2020-2021, the following genres were included in the TOP-5 genres of gaming mobile applications:


One of the oldest types of games stands for Massively Multiplayer Online RPG. Here, the developers create separate fantasy worlds like Game of Thrones or The Lord of the Rings with dungeons, monsters, dragons, demons and gods. Participants pump the hero, gaining skills and strength in battles with other players or invented characters. In popular applications, up to several thousand heroes can simultaneously play online in online mode, dividing into groups of 5-100 people.

Previously, only computers could pull this, but with the development of smartphones, MMORPG without problems switched to the mobile version.

Examples: Arcane Legends, Adventure Quest, Dungeon Hunter 5.


They are a mixture of RTS (English real-time strategy, RTS) and action. A person controls one of the characters and selects skills and abilities: usually they are magicians, knights or warriors. By uniting in groups, people compete with each other for products, objects and power in the virtual world. To successfully complete the stages, you need a good reaction speed and movement of your fingers on the screen and enough patience to complete the fight.

In the mobile version, there is no such depth of mechanics and strategy as in the computer versions, but this does not prevent you from grabbing attention for a long time.

Examples of MOBA: Mobile Legends, Arena of Valor, Vainglory.

Battle royale

The idea was borrowed in part from the films “Battle Royale” and “The Hunger Games”, with players fighting with each other for ammunition, armor, buildings, etc. to stay alive. Resources are distributed across the map, and the player must collect and properly manage them in order to maintain power.

Large-scale maps, a large selection of weapons and armor make the user experience especially exciting. The main audience of Battle Royale is teenagers 8-15 years old. Almost all gaming applications do not charge, and the creators earn through advertising.

Examples: Fortnite, Apex Legends, Call of Duty: Warzone.

Card games

To exchange cards, you need to participate in battles with other participants, earning good cards or buying them for real money.

Matches can be up to 30 minutes long, and the process includes a winning mechanic based on luck – this maintains a sense of excitement and a desire to win no matter what. Card games are usually free, but people can pay extra for a good deck.

Examples: Hearthstone, Eternal, Shadowverse, HEX: Shards of Fate.


They cover a large market share: more than 50% of phone owners install at least one such game application on their phone. Puzzles grab attention and require you to use ingenuity and logic to win, but they do not hurt your fingers when you touch the screen as other types, but they are no less intriguing. It can be Tetris, Sudoku, or number problems.

Examples: Cut the rope, Rusty Lake, Roll the ball, Love Poly.

Criteria for choosing the genre of the game


Now the competition in the mobile games market is quite high, so it is unlikely that it will be possible to create a project on your knees with a minimum budget. It is better to soberly assess your capabilities and, based on the estimate, choose the appropriate genre. The more complex the mechanics, the more money you will need to create it. If the budget is small, it is better to choose a light game with minimal technical requirements.

Team Capabilities

For a start, it is better to choose genres in which you have experience. You should not immediately take on a large-scale Battle Royale if the people in the team previously developed only races and puzzles.


Study your competitors in the genres of interest. When niches are crammed with top-tier projects, it will be difficult to gain popularity. This will require a lot of money and a short time frame to have time to release the project before a competitor comes up with a more interesting version. In most cases, it’s better to choose another option and not waste the money, time and effort of the team.


The ability to predict trends will help you avoid outdated ideas that will leave marketplaces in the near future and choose promising options. For example, experts predict the growth of 3D technologies in the future. Now such applications are not widespread, but in a few years they may well take off in the ratings. It’s better to create something unique than to uselessly trying to improve existing expensive projects.

Approaches to game selection

Before getting started, developers have two choices: create a completely unique app, or use proven game mechanics. Both options can be successful and have their own merits and demerits.

Copy tested mechanics

pros Minuses
Minimal risk of failure
The technology has already been tested on users and perfected to the smallest detail

Ready design
No need to spend budget and time creating new game designs. Everything is checked and refined for you.

Short time
Development time is much lower than that of a unique game due to minimal changes to the original mechanics.

Need a large marketing budget
An analogue of a popular game is unlikely to cause a “wow effect” and will spread virally, so the main traffic will have to be attracted through advertising.

Small market share
The main competitors are already taking the main profit. Growth will be slower than with unique development.

Risk of releasing the game lateIf the development process drags on, it is likely that by the time of release it will no longer be relevant.

Create a unique game

pros Minuses
“Wow effect”
New games bring new user experiences to players, and they seek to share emotions with friends and invite them to join. This creates a viral effect when the game promotes itself without extra investment.

Large market share
If you succeed in creating a new gaming technology, there is a chance to immediately conquer the majority of the audience.

Free publications in the media
Gaming resources and bloggers are always in search of unique content and industry news. It can bring free traffic and organic audience growth.

High risk of failure
Launching a new product on the market is always risky and can lead to application failure.

Long development time
Building mobile games from scratch takes more time and effort to refine, fix bugs, and test.

Large investments
Developing a unique game is much more expensive than creating a clone.

Stages of mobile game development

Idea development

Research the market and genres, select the main target audience and an interesting product that they will like.

Monetization strategy

Usually, it is free to play, but inside the interface, users can buy additional features and functions or watch ads in exchange for free access.

The main monetization methods used by developers:

  • Advertising. To avoid negative reviews, players are often presented with additional per-view bonuses.
  • Subscription. The user deducts a certain amount every month and receives a premium account without ads and additional bonuses.
  • In-game currency. By investing in it with real money, users can make purchases.

Category selection

There are three main categories in the game making industry:

  • Hyper casual. A short game without a plot with easy mechanics and simple controls.
  • Midcore. Game mechanics that require more time and strategic thinking. There is an easy plot and action planning. The most popular option in marketplaces.
  • Hardcore. With a high level of difficulty and a well-developed game world for experienced gamers. Typically created for audiences with an interest in specific genres.

Platforms for creating mobile games

Developers have a wide range of programs:

  • Unreal Engine. A proven platform suitable for large and small projects on any mobile platform. From tools: C ++ and Blueprints visual scripts.
  • Unity. A platform with a large selection of tools: a graphical editor, quick debugging, support for any platform and creation of titles.
  • AppGameKit. There are many ready-made solutions for rapid development, built-in monetization technologies, and a fast compiler.
  • MonoGame. Suitable for creating cross-platform applications, will help beginners in creating their first projects: many tutorials have been written for the platform.
  • Marmalade SDK. Includes libraries, tools for quickly coding, testing and deploying applications.

Gameplay development

Giving a sense of excitement and engagement is the main task of the gameplay. To retain the audience, they use short-term levels and unlock additional functions, bonuses and secret items.


Most often, the platform for Android is chosen for the first launch – it has free publication and a larger audience than iOS. Ideally, the application can be cross-platform in order to get as much traffic as possible.

Game design

In game design, you need to work out the story, characters, small details and the user path down to the details. It is he who will distinguish himself from competitors and create a positive impression.


Before launching on the marketplace, the application is tested on a potential audience and errors are corrected in advance. The more carefully the check is carried out, the less negative reviews there will be after publication.

Where to order a mobile game

Our AppCraft studio has been developing mobile applications for more than 10 years / We take on all stages: from analytics to publication, help with marketing and provide prompt technical support.

Fill out the form below to get a free consultation and find out the cost of developing a mobile application.

The development of mobile applications in the financial sector is one of the most popular directions in 2021. According to Insider Intelligence, 89% of banking users use mobile banking – mostly Millennials and Generation X between 20 and 55. The mobile application allows you to completely replace or reduce the load on bank branches, reduce the cost of renting premises and staff, and increase customer loyalty.

What tasks does the banking application solve?

Automates processes and saves budget. With the help of the online service, a person can apply for a loan or receive a debit card, download the necessary certificates or ask a question to the chat bot without the participation of bank employees. Thus, the application avoids the factor of human error and saves money on training and maintenance of employees.

Increases loyalty. The opportunity to get any banking service at any time without leaving home gives a good competitive advantage and keeps customers among regular users.

Provides an additional platform for marketing and analytics. In the application, you can inform about new services and changes in work, hold promotions and contests, create a separate loyalty program and send push notifications with an individual offer to each client. The service also provides detailed analytics of user actions: what channels they come from, what functions they use most often, what they spend money on, etc.

Mobile Banking Features

In the process of creating mobile applications for a bank, basic functions with basic banking services are added to the basis and, depending on the preferences of the target audience, additional options are introduced.

The main

  • user authentication and authorization
  • setting up a personal account
  • support chat
  • linking bank cards
  • viewing card and account balances, expense history
  • setting a limit on spending
  • contactless payment
  • money transfers to other cards and accounts
  • replenishment of a mobile phone and housing and communal services
  • currency exchange
  • purchase and sale of securities
  • issuance of account statements, bank details
  • card blocking and unblocking
  • push notifications


  • budget statistics
  • system of bonuses and cashback for purchases through the application
  • payment by QR code
  • voice menu
  • creating a family account

Trends in the banking application market

Big data

Big Data is a large amount of data that is processed by automated tools and used to collect statistics, make predictions, and make decisions. With Big Data, the bank can analyze customer behavior, create personalized offers and make decisions on loan applications. Companies that learn how to properly sort and manage data will be able to offer better solutions to users.

Complete ecosystems

In recent years, large banks have begun to concentrate entire ecosystems around themselves with proven consumer services. For example, in the Tinkoff bank application, in addition to basic functions, you can buy movie tickets, book a hotel or sign up for an excursion and get cashback. A person does not need to additionally register on each site and fill in the card number: the data is automatically transmitted through the application.

Voice control

The function is actively moving from everyday tasks to banking products. Otkritie Bank and Citibank were the first to add voice control to the application, the rest of the companies are only developing their voice direction. In the future, this will allow you to find the necessary documents in the service, determine the nearest ATM, answer customers’ frequently asked questions and set up regular payments.

Family Products

Opening an account for several people in Russia was legally allowed only in 2018, so products for each family member are just beginning to develop. For example, Tinkoff, Raiffeisenbank and Alfa-Bank have family accounts in applications. Now the market lacks a separate application for children with an educational approach and a separate set of services.

Augmented reality

The technology is still used in a targeted manner and mainly for marketing, but it has a good perspective. For example, VTB mortgage lending clients are offered a virtual tour of a property, and a virtual consultant explains the basics of investing in an app.

Development stages

The AppCraft development studio is attentive to every step: it helps us to accurately determine the client’s needs and create the desired application functionality.

Consulting and analytics

Before starting the development, we conduct interviews with a client, immerse ourselves in business goals, study the audience and communication channels, analyze competitors – this will help to correctly position ourselves with clients.

Preparation of technical specifications

We write down the project goals, interface and security requirements, functionality, development stages, team composition and budget. We sign a contract and start development.


We reproduce the basic logic, structure and functionality of the future application. Typically, the prototype is created in the form of screens at each stage of the user journey. It is not yet a finished product, but it helps to test its functionality in order to fix bugs and improve the user experience at the initial stage.

UX / UI design development

The UX designer builds the logic of interaction between the pages: registration and authorization screens, filling in data, personal account, shopping cart, purchase payment, order tracking, etc.

The UI designer develops the appearance of the future service in accordance with the terms of reference and the client’s corporate style. He selects a color scheme, fonts, renders icons, buttons, push notifications, sliders, etc. After approval, the prototype is sent back for review to correct the shortcomings.

Backend and frontend development

Front-end programmers develop the client interface and platform logic, and back-end developers create a server for storing and exchanging information.


To test the features, people who have not participated in other stages of development are involved – they must be impartial and with a fresh eye to evaluate every page, button and push notification. To do this, you can involve a professional QA team with their own test plan, list of features and desired behavior. In the process, they test functionality, performance and design. For additional confidence, a focus group is attracted with people who use the application for the first time.

Publication and revision

After launching in the marketplace in the Google Play Store and Apple App Store, you will have access to detailed statistics: which sections are the most popular and which ones are not very popular, how many people completed targeted actions, which pages should be modified, etc. code revision and technical support.

Order the development of an application for a bank can be in AppCraft. We are ready to turn your idea into a full-fledged product that will help maintain communication with customers and increase profits. We deal with all stages of development from analytics to release, help with promotion and provide prompt technical support. For 10 years, we have created several of our own projects and more than 200 mobile applications – banking systems, instant messengers, corporate solutions, e-commerce and social networks.

Contact us via the form to discuss the details and find out the exact price.