Complex user forms are most often found on the websites and applications of companies in the fintech, real estate, renovation and legal services sectors. It is difficult to correctly design these forms, but it is important, because you need to motivate the user to enter a large amount of information.
Here are some ways to make your forms easier and more convenient.
Convince users that filling out the form on the site or in the application will be quick
Before starting to fill out the form in the application or on the website, the visitor should feel that it will not take long. Write that it will take no more than 8 minutes to open an account, and insurance will be calculated literally in seconds. This will prevent the person from being intimidated by the upcoming filling out of forms.
Tell us that you don’t have to spend a lot of effort to fill out a form on the website or in the application.
Usually users are lazy and don’t want to work on something complicated. Make them feel like you will do all the work for them. For example, offer them a list of ready-made choices instead of asking them to manually search for something. For clarity, you can illustrate each example using photographs or illustrations. If possible, do it with humor to defuse the situation.
Make it clear where users are and where they are going
In a long user form with many steps, it is important to reassure users by clearly showing their progress. This can be done using three elements of the site or application interface:
- Displaying a progress bar
It is a commonly used component for displaying progress. It works easily on both computer and mobile phone.
- Displaying the main stages of filling out the form
- Using breakpoint screens
This is the screen that the user sees after completing each step. It is especially important for cases when the form can be filled in several sessions.
State all steps clearly and clearly
A long form with a lot of data tires users. Try to break a complex questionnaire into small steps. “One screen, one action” is a principle often applied in many digital products. It will help make the process of filling in the handicap on the website and in the application smooth, and the user calm.
Explain why you are requesting specific information
After cases of data leakage on well-known resources, users do not so easily disclose information about themselves. You must convince people of confidentiality and explain why it is important to fill in a specific part of the line. Tell us that fully filled-in fields in the application or on the website will help you find the best prices, save good money, get a result much faster, etc. This motivates users to trust you and move on to the filling stage.
Allow users to save filled data
Some forms in applications or on websites may require documents or images that users do not have quick access to. Therefore, it is important to give the opportunity to save the process and return to it after a while. Let people know that their efforts were worthwhile and all information will be saved.
Show how user action affects the outcome
Forms, where the result is displayed on the screen after filling out a certain line, adds a sense of calmness to people. For example, if a person books a plane ticket, he immediately sees the price change when any additional service is added.
In a complex user form, it is important to create a clean interface so that users are not too distracted by banners and navigation. This increases the chances of users staying focused and completing the funnel. Leave only the links and buttons you need to avoid distracting people.
If the questionnaire requires specific information, in which users can easily make mistakes, it is necessary to add a few hints. Suggest some ground rules for uploading images before filling out, show the hourly pay range for similar projects, or suggest recommendations from other users if the person is choosing a vacation spot.
In an area where users tend to be cautious, such as insurance or due diligence, using empathy can help reassure and motivate them to fill out a form. Make the user feel that they are interacting with a real person, and not with a large, impersonal company, both in the application and on the website.
Prove your legitimacy
Show that you have the authority to provide certain services and that you follow all the rules. So users are convinced of the legality and are more willing to make contact. To do this, you can use accreditation documents, certificates, customer reviews and third parties.
In processes where the last step involves transferring money or making a payment, users can easily leave the site or close the application if they are not sure that all of their information is correct. It is important to provide them with an easy way to review all the information they have filled out and easily edit it in case of an error.
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