A landing page is a one-page site where companies urge users to take a specific action: buy a product or service, sign up for a course, or subscribe to a newsletter. Conversion is the number of users who performed the desired action to the total number of site visitors.

People who visit your site aren’t just curious. They hope your product or service is exactly what they need. Therefore, in order for potential customers to become regular customers, the landing page must be understandable and provide value for the user.

Here are some tips to help you increase your ad-free landing page conversions.

How to increase the conversion of your landing page using its mobile version

In 2020, people are not parting with their phones. In it, they flip through the news feed on the way to work, share memes with friends on social networks, discuss work issues, pay for parking and shopping in the store, order food and plane tickets. And most importantly, they want all this to be convenient and quick to pull off.

Optimize your landing page for mobile, even if you have a mobile app where users can do the same. This way you will not miss out on those who opened your site from a mobile device and increase the conversion of your landing page.

How to improve landing page conversions using testing

We are ready to bet that you do not like it when the pages take a long time to load, the target action or callback button is not found in any way, and when filling out the form, you are required to remember the capital of Honduras and thereby prove that you are not a robot. So the users of your site will surely be happy if they don’t come across anything like that.

It is important to constantly test feedback forms, target action buttons, display of clickable elements, animation elements, and loading speed. Through testing, you will make it easier for users to interact with your site and increase the likelihood of getting a conversion.

If you think a red button will work better instead of a blue one, add it. If it seems that the text on the site is “not selling”, change it and track the results. Hypotheses exist to be tested.

How to increase the conversion of your landing page using up-to-date prices

If on a landing page you offer a product or service at a certain price, it is better to exclude the situation when during the registration process the tax cost, the cost of delivery, registration and maybe a cup of coffee for the designer are added to this price.

Even if the final cost does not hit the pocket, the sediment from such deception can force the user to go to a competitor’s site. Be honest and make sure that the price in the description of the product or service is real, and the description of what is included in this price is detailed.

By the way, sometimes the price depends on many factors. This is the case, for example, when developing applications. In this case, it is worth explaining to users in detail what may be included in the price. For example, as we did in the article on the cost of developing mobile applications.

How to increase landing page conversions with a simple fill form

More terrible than 10 fields in the form – only 10 fields are required. Remember, the more input fields a form has, the less chance the user will complete it. Therefore, if you use forms for collecting contacts, registering, making a purchase – make them as simple as possible. Please provide only the information you need to get started with the client.

How to increase your landing page conversions with video testimonials

Video testimonials are credible and perform better than text testimonials. Many companies think the purpose of video testimonials is to get customers to praise them, but that is not the main purpose of the video. Your potential clients should see people like them, with the same needs and emotions.

How do I make the right video testimonial?

  • Show the results you’ve provided to other buyers.
  • Tell us about the details of working with your company or the process of using a product or service.
  • Place your review at the top of the page. The attention span of your users is now as short as ever, so you need to make an impression as quickly as possible. A review at the top of the page will increase the chance that the visitor will stay on the site and want to place an order.
  • Use subtitles and set the video to autoplay. You don’t know where potential customers are when they view your landing page. The last thing to do is interfere with their surroundings. Therefore, by default, the video should not have audio. The visitor can turn it on if he wants.

The most important thing in the video is the first 5-10 seconds. Reflect the main benefits in them and motivate the user to continue browsing or go directly to the products or services.

How to increase landing page conversion using case studies

Better video testimonials can only be stories in which your company has shown itself well and helped its customers. Tell us about the problem you were able to solve, how you did it and share the result. Such stories always inspire confidence in the company and the product.

How to increase landing page conversions using FAQ

Tell us what payment scheme you work with, whether you have delivery, how much additional services will cost, whether there is technical support and about 1000 more and 1 question that you can answer right on the site. It is important to remember that the purpose of FAQs is to deal with customer objections, not just provide visitors with additional information so they can make a decision faster.

For example, a user admires your products but cannot afford them. It’s a good plan to add this objection to the FAQ and talk about the possible payment methods you have, such as installments. Your offer will immediately become available to the visitor, and the landing page conversion will increase.

How to increase the conversion of your landing page using the buy button at the top and bottom of the page

Don’t make the prospect look for a buy or feedback button. At the same time, it is not at all necessary to place several buttons on the landing page. More often than not, this is not necessary – if an element is often repeated, it automatically stops drawing attention to itself. The most important thing is to place a button at the top of the page for a customer who is ready to place an order, and at the bottom of the page for potential buyers who need information to think about. A working option that many companies use is to place the button in the top menu. When scrolling a page, it is always visible, but does not annoy users.

How to increase landing page conversions with text content

We already mentioned that user attention is very short-lived. Time for another interesting fact: mostly, people don’t like to read.

Therefore, no matter how good your product is, no matter how proud you are of your services – cut down to the point everything you want to say. Even if your potential clients are aware of all the nuances and professional vocabulary, there are always beginners or those who are only engaged in the selection of contractors or suppliers. Describe your benefits in one or two sentences and make them simple and straightforward – without complex metaphors and terms.

How to increase landing page conversions using feedback contacts

Additional contacts can build customer trust, increase loyalty, and increase landing page conversions.

Give users the opportunity to choose a channel where they will be comfortable with you. An email address and messengers for those who do not like to communicate with strangers, a phone number for those who like to talk, links to social networks for those who want to get to know your company better.

Increasing the conversion of a landing page without ads is a job that needs to be done constantly. Test, track user behavior, improve site usability, and speak the same language with your potential customers. All this will definitely bring positive results.

More and more buyers are browsing catalogs and offers of companies in mobile applications, but only 3 out of 10 users make a purchase. Most leave the app because of a complex and slow interface or lack of up-to-date information. Only 6% of visitors don’t make a purchase due to personal preference. But untapped mobile app capabilities and poor user experience can cost a business too much!

The good news is that the situation is easy to fix. This article describes how to improve the mobile app and make it more user-friendly.

How to improve UX


Onboarding is a process that helps people dive into the functionality and settings of an application in order to use it more productively.

If your application has steps where you can go wrong, take care of the users and design prompts.

You can read about onboarding and its types in this article.


Small and inconvenient input fields on the mobile version are another barrier to purchase.

The time it takes to fill out forms can be greatly reduced if:

  • Adapt the address and zip code fields to the countries you work with.
  • Immediately report bugs to users.
  • Provide hints about the format for entering a phone number or email address.
  • Skip filling out forms entirely with the one-click login feature via mail or social media.
  • Use simple payment methods Google Pay, PayPal and others.
  • Correct errors in queries and give hints about possible options for what users are trying to find.
In the Wildberries application, hints are implemented when entering the search field and changing the phone number.

Blocks with recommendations

Cross-sells (especially with machine learning) increase conversions. Offer customers products that they might like or that are popular with other users with similar behaviors.

In addition to blocks with similar offers, use the description of price benefits, return conditions, or information about free shipping in the product card.

H&M offers to view products that match what the person is viewing, and Shein recommends items that other users have bought with that product.

Easy product comparison

Before placing an order, customers want to make sure they are making the right choice. Comparing products in a mobile application is technically more difficult, because you cannot open multiple tabs at once, as on a computer.

Yandex.Market solved this problem by using comparison lists. It is easy for a buyer to compare prices and functionality of goods from one category and choose the one that suits them.

Clear examples

It is difficult to decide on a purchase when the products and their functions are poorly shown in the application and it is difficult to understand how the purchase will look like in real life. Use high-quality photos, videos and 3D images, detailed product descriptions, and an easy-to-understand dimensional grid to help users make choices.

The ASOS app uses high-quality photos and a detailed description of the product: composition, care rules, size chart and brand information.

Available information

Nobody likes to know about product availability, delivery times and taxes only in the last stages of ordering. Be transparent about the information and provide it succinctly on the product card. A separate plus is the availability of contacts of managers to whom the client can write if he has any questions and, of course, timely feedback from these managers.

As mobile stores evolve, companies that are able to adapt in time and provide a better user experience from landing page to checkout will gain the advantage. If you notice that most of your visitors don’t make it to the purchase stage, it’s time to improve the UX design of your mobile app.


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