If you find yourself in a new job, HR will take you on a tour of the office, tell you about the company, introduce you to colleagues, and provide you with all the materials and supplies you need to work. All of these actions are called employee onboarding. The same principle works in mobile applications – your users decide to use the application, and you help them in this in different ways and introduce them to the application and its functions. What types of onboarding are there and should you use it at all?
Why onboarding is needed
So, onboarding is a process that helps users learn about the functions of an application and make the necessary settings to use it more efficiently. The right onboarding makes a good impression on users, affects the company’s bottom line and serves three functions:
Attraction: will help you understand the value of your product and will motivate people to use the application more often.
Informing: a hint in the interface will help users learn more about the innovations and updates.
Hold: a person will use the application constantly if he understands that it solves his problems.
Ideally, the application should be such that users can use it without prompting. A good plan is to test how users will behave without onboarding. This will help you understand how well you thought out the interface and at what stages users need your help.
What onboarding is
These are the first few screens that the user sees when they first launch the application. Usually they are used to get acquainted with a mobile application, talk about the tasks that the application solves and why the user made the right choice when he installed it. As a rule, it is best not to design more than five slides and give the user the option to skip viewing this information and go straight to the application interface.
People want to use the application right away, and not go through training and memorize a lot of information. Therefore, it is not a good plan to allocate multiple screens to train your product’s functions.
This type of onboarding may be needed when, in order to be productive in the application, the user needs to fill in information about himself. For example, in an application for learning foreign languages, it is imperative to find out the user’s level, vocabulary and the purpose of the study. So he will receive an individual training program as soon as he enters these data.
When the user starts using the application, he sees interactive prompts that help him take the first steps and remember the functionality of the buttons. Remember that the best help is timely help. Try to use onboarding exactly at those stages when the user may need help, and in places where everything is obvious, do not distract with unnecessary actions.
Tips and hints
You can tell about the functions of this or that button using the hints built into the interface.
It is important to remember that they can overload the user and it may seem to him that the application is too complex. Therefore, it is better not to resort to such prompts too often and to explain the really important points of the interaction.
There are a lot of nuances to consider when designing onboarding. Sometimes it requires additional actions, time and stress of the user’s attention – use it correctly and only if it solves the customer’s problem.
How to evaluate the effectiveness of a mobile application
In 2020, many companies have had to adapt to the impact of the pandemic and incorporate application development into their business strategy. What indicators do you need to pay attention to in order to understand whether a mobile application is effective or not?